15+ year experienced art director, natural-born creative, enthusiastic music lover.
Founder and creative director of Strawboscopic, international creative studio dedicated to making music visible.
Specialising in branding and marketing for music and working for both artists and professionals in the industry to create an effective and unique identity that truly represents their vision, as well as tailor-made promotion strategies to help them stand out for what they are.
Speaker, lecturer and mentor at major music conference festivals, such as BBC Music Introducing Live, the CD Baby European DIY Musician Conference, IMS Malta and WOMEX, also collaborating as a tutor with music universities the likes of Berklee College Valencia, BIMM Dublin and Musician Institute Hollywood.
Selected as one of the 30 music professionals that are taking part in the EMX Capacity Building Programme funded by the European Union.
Over the course of my career I have helped dozens of artists and hundreds of clients shaping, branding and marketing their projects – through coaching, teaching, consulting, and also by curating the whole process from concept to design and production.
My experience as a tutor and mentor gained me invaluable insight of what it is artists struggle with on their promotional efforts.
And I felt it was my call to address that demand and share my talent and knowledge with a wider audience, to get to help more and more artists find their way to success.
I have achieved to combine my expertise and passion for music by starting my own company Strawboscopic, and specialising in the promotion of music talent.
And today I get to convey all this know-how into the Sound & Vision Academy for you.
Coach, Digital Marketing, Filmaker, Graphic Designer, Music Business, Photographer, PR Public Relations
Female Pressure, She Said So, Women in Music